- In Archive
- 2013-11-16 17:36:55
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A new business challenge was presented in front the AUBG community yesterday evening in BAC auditorium. Students will have the chance to develop a marketing and strategic campaign for Melon, the software company founded by some of our very own alumni. 
Peter Svarc, an executive from Melon, gave important insights about a project the company has been developing expressed his enthusiasm to include current AUBG-ers in this complicated, but exciting process.
What Melon are trying to successfully introduce to the market is a hotel booking service, which is supported by Android, iOS, Windows Phone and a webpage, and as of now had a database of 400 thousand hotels all over the world. The app is called Hotels 4D and promises to provide users with an effortless experience of “Fast and Smart” travel planning. “How we differ from other booking websites is both hotels and customers will want to come to
us.” As Svarc explained, many hotels don not actually want to go to websites like booking.com, since they usually drive room prices down to provide users with the best deal. Hotels 4D will differ by simply providing an enormous and easy to operate information pool for consumer and a huge arena of positive exposure for the hotel business.
“We are not trying to take market share from booking.com or the other big guys,” Svarc explained, and added that they are actually using the “booking” database as a foundation for the 4D one. Right now the project is in the process of getting a new interface, which was presented in front of the AUBG audience. In addition to booking services, the application has a feature that serves as a guide to interesting places you would want to visit while travelling.
The Hotels 4D challenge goes like this: “Imagine you have 100 thousand euro to create a marketing strategy for Hotels 4D with.” The presentation was organized with the assistance of Prof. Veneta Andonova and Prof. Milena Nikolova. Students have less than 3 weeks to work on their ideas, which they will pitch in front of Melon on December 5. All AUBG students are allowed to work individually or in a team, and the winner or winners will get an internship offer from the company. “If you give us A+ ideas we can implement some of them in our actual marketing strategy,” Svarc said.
Peter Svarc, an executive from Melon, gave important insights about a project the company has been developing expressed his enthusiasm to include current AUBG-ers in this complicated, but exciting process.
What Melon are trying to successfully introduce to the market is a hotel booking service, which is supported by Android, iOS, Windows Phone and a webpage, and as of now had a database of 400 thousand hotels all over the world. The app is called Hotels 4D and promises to provide users with an effortless experience of “Fast and Smart” travel planning. “How we differ from other booking websites is both hotels and customers will want to come to us.” As Svarc explained, many hotels don not actually want to go to websites like booking.com, since they usually drive room prices down to provide users with the best deal. Hotels 4D will differ by simply providing an enormous and easy to operate information pool for consumer and a huge arena of positive exposure for the hotel business.
“We are not trying to take market share from booking.com or the other big guys,” Svarc explained, and added that they are actually using the “booking” database as a foundation for the 4D one. Right now the project is in the process of getting a new interface, which was presented in front of the AUBG audience. In addition to booking services, the application has a feature that serves as a guide to interesting places you would want to visit while travelling.
The Hotels 4D challenge goes like this: “Imagine you have 100 thousand euro to create a marketing strategy for Hotels 4D with.” The presentation was organized with the assistance of Prof. Veneta Andonova and Prof. Milena Nikolova. Students have less than 3 weeks to work on their ideas, which they will pitch in front of Melon on December 5. All AUBG students are allowed to work individually or in a team, and the winner or winners will get an internship offer from the company. “If you give us A+ ideas we can implement some of them in our actual marketing strategy,” Svarc said.