Enso – A New Way to Dig for Music
How often do you catch yourself listening to the same songs and feeling like you are stuck? You want to find a new song but everything just sounds the same. A new mobile application aims at making your search for songs much easier.
“Digging for music” is the motto of the new free mobile application Enso. Its name means a circle in Japanese. It expresses a moment when the mind is free to let the body create. The goal is not to be stuck listening to the same songs on repeat, but add songs from various musical styles to your playlist. “Enso’s design is simple and easy to understand. You get emerged into a world full of different genres of music. Most importantly, you do not have to listen to the whole song“, Milena Yordanova, a first-year student, says. Users of the application listen to only 30 seconds of a song and if they like it they swipe to the right and if not – they swipe to the left. They also have the option to change the musical genre or share a song with your friends. Moreover, Enso works side by side with YouTube and Spotify.
The application was created by the Bulgarian company Enso.fm. The company is part of Eleven, a startup accelerator. The designers of the music discovery app are Angel Nikolov, Atanas Sechkov and Ivo Sabev. “It all started with our personal frustration with the experience of discovering new music today,” Sabev said, “We are music addicts who spend several hours per day with our headphones on. At some point we realized that we end up listening to the same old stuff over and over again.” Nikolov and Sabev are AUBG alumni and Sechkov graduated from Technical University of Sofia. Before Enso, they worked in different areas, such as startup initiatives, website design, software and automotive companies. They came up with the idea for the mobile app in 2014 and they are still developing it. “Basically, music discovery sucked and there was no one out there trying to fix it, so we decided to do something about it and thus Enso was born”, they said.
Most of the AUBG students have not heard of Enso but those who did had a positive attitude towards the application. Lyuben Popov, a second-year student, likes the application and thinks that it is useful when you want to find new songs, but personally, he is not searching for new musical styles for the time being. Elena Bashirova, also a second year-student, says, “It’s a great idea. I like the design and I will certainly download it.”
Enso is available only for iPhone for now, but in the beginning of 2016 it will be launched for Android as well. The company is also planning to create a blog where users can share their love for music with others.
This article was the joint effort of AUBG Daily’s Owls Maria Paskaleva and Teodora Ivanova.