An Old-New Face




  • In Archive
  • 2013-09-30 19:31:18
  • By
  • 880 Views
AUBG welcomes back one of its former students, this time not as a student, but as a professor. Rossen Petkov is one of the newest additions to the Business Department. His teaching career will begin with a position in Marketing Research. Prof. Petkov graduated in 2004 with a Bachelors Degree in Business Administration with a specialization in Marketing. “I was supposed to graduate in 2003 but I left one course so I can go on another Work and Travel program,” Petkov said. He completed his Masters in Croatia with “a lot of emphasis on exercise and cases”. “It’s good to have a different perspective,” he added. “For undergraduate you can do it in AUBG because there are people from many countries from many regions so this is good.”  In order to compliment his efforts so far, Prof. Petkov is currently pursuing a PhD in Sofia. [caption id="attachment_15125" align="alignleft" width="125" caption="Prof. Rossen Petkov"][/caption] While he was in AUBG, Petkov was very active in extracurricular activities. He was a student senator and a participant in a small business resource center, back when Alf Eastergard was a faculty adviser. Also, Petkov became the founder of a local branch of IBC Exchange ( a Work and Travel company). The latter endeavor was a natural consequence of his activities. With a father entrepreneur, Petkov had started working in the field since his early teenage years. “He (his father) was in the media business so I knew that I wanted to do - Marketing,” he explained. “I did some research and found out that fast moving consumer goods are some of the best business fields because you have multiple marketing cases and problems each year.” That was what he was looking for, and he found it. But his interests go beyond the business field. He likes to travel and the next destination on his list is Cuba, where he plans to go between semesters. Besides that, he is into sports, tennis, he specified. With not much time in between middle management and a PhD program he lacks the time to practice it, but he said he will try to get back into it. “If there is someone advanced non-professional, he can drop me a mail for a game in Bachinovo.” [caption id="attachment_15128" align="alignright" width="285" caption="Prof. Petkov"][/caption] In terms of his teaching methods, Petkov said that there is a difference between him and some other professors: “I do not come from an Academia. I am coming from business. I will try to introduce things from more practical side.” In his classes students can expect a lot of exercises, explaining, doing mini-cases and talking about assignments. “The idea is that everybody leaves with learning in applying the knowledge.” Ever since graduating he had kept in touch with people from the faculty and peers. That is why Petkov does not have any framed expectations about what will happen while he is teaching. “It is more a question of “my old team” and how can I make it bigger, better, and more attractive.”